Editorial

2025 color story is one of refinement and subtle power. This year’s palette swaps out loud, statement-making shades for colors that whisper sophistication and evoke a sense of calm. Four...

As the seasons blur and the heat lingers, HGL Modest brings you a thoughtfully curated edit titled “Behind the Drape” — a visual story that explores elegance in motion, softness...

Hi Finest People! Today we’re going to talk about summer attire—because let’s be real, the weather lately has been intense and super unpredictable. Totally agree. I don’t know about you,...

The Seed of A Vision Before HGL became a multi-brand store, it was first a belief — a sincere intention planted quietly in the heart of its founder, Annisa Hudaya....

Lira Krisnalisa of Jenna & Kaia, a simple-yet-statement modest brand owner reveals the success of this brand. Founded in 2016 by Lira Krisnalisa, Jenna & Kaia draws inspiration from the...