The Seed of A Vision
Before HGL became a multi-brand store, it was first a belief — a sincere intention planted quietly in the heart of its founder, Annisa Hudaya.
What began as a personal calling soon grew into a shared purpose: to create a space where modesty meets authenticity, and where fashion becomes a reflection of inner values.
With grace, patience, and unwavering faith, Ciccha nurtured that vision not for herself alone, but with the hope that it would bloom alongside others who shared the same dreams.
Today, HGL is more than just a brand — it is a growing community, shaped by the hands and hearts of many. Every piece created carries a story, every campaign reflects shared values, and every wearer becomes part of something bigger.
HGL flourishes because it is no longer held by one hand, but by many — designers who create with meaning, teams who work with care, and customers who connect not just with the style, but with the spirit behind it.
Like a seed watered with purpose and light, HGL continues to grow — not only upward, but inward — staying rooted in its values while reaching toward a future filled with meaning, collaboration, and growth that is grounded yet boundless.
